Flavor lock lid. Custom roasted for full flavor. Makes up to 270 6 fl oz cups. Bold & hearty. French Roast is in the French tradition of bold, sophisticated coffee, perfect for every morning. We start with the highest quality beans and then custom roast each bean to its peak for a full flavored taste. Our specially designed Flavor Lock Lid helps seal in freshness. All so that your Maxwell House is always good to the last drop.