Coffee mellowed with chicory. Now with easy open lid. For all coffee makers. Full rich taste. Never bitter. For generations, Luzianne coffee has been a favorite with coffee lovers. Our secret is in the blend. We use only the finest coffee beans with a special touch of chicory. Chicory unlocks coffee flavor - mellows the blend and removes bitterness. Like coffee, chicory is a natural product. Our blend produces a rich cup of coffee with unsurpassed flavor - making Luzianne a coffee favorite. Satisfaction guaranteed. www.Luzianne.com.