Arm & Hammer: The standard of purity. Up to 3x more plaque removal (in hard-to-reach areas compared to a leading toothpaste). Relieves sensitivity. While gently removing stains & plaque. At Arm & Hammer, we like to be different. Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3X more plaque in hard-to-reach places (in hard-to-reach areas compared to a leading toothpaste). Best of all, we do this gently, and are less abrasive than other toothpastes (Data on file). Deep cleans teeth & gums. Freshens breath. Strengthens enamel. General whitening. From the makers of Orajel. Relieves sensitivity. Refreshing, minty taste. Maximum relief from sensitivity (without a prescription). FDA-approved active ingredients. Our Commitment: Green-e: Certified Renewable Energy. Proud supporter of Arbor Day Foundation.