100% real. Wholesome & delicious. With natural smoke flavor. No artificial flavors or colors. We started making Milo's Kitchen dog treats because we believe your dog deserves treats made with the same quality of ingredients and care that you want with your food. The best treats come from the Kitchen. Real chicken no. 1 ingredient. The makers of Milo's Kitchen dog treats do not use any artificial colors; color change in this product is normal after opening. Comments or Questions? Call 1-877-228-6493 weekdays. Please provide best if used by information. www.miloskitchen.com. Made in the USA.