95 loads. Concentrated use 1/3 less. Now concentrated with even more stain-fighting power packed into a smaller box, so you can use 1/3 less. Helps keep whites white and colors bright. Style is an option. Clean is not. Improved formula. If you have a High Efficiency washer, we recommend using Tide High Efficiency. The makers of Tide do not manufacture any private label detergents. This package contains 95 loads (as measured to line 2 on scoop). The precise number of loads from each package will vary slightly with the method of scooping and settling during shipment. Safe for septic tanks. Contains no phosphate.