Delicious tortillas the whole family will love. Start a new family tradition with the bimbo® bear and great-tasting bimbo tortillas (pronounced “beembo”). A family-owned business since 1945, bimbo bakeries relies on its traditional family recipe to bring you delicious 100% whole wheat tortillas that are the perfect size for tacos or quesadillas. Let your whole family taste the difference that quality and tradition bring to bimbo tortillas. Just fill, roll And slice! Good source of fiber 0G trans fat; 29 g of whole grain per serving Say beembo