New. Micro moisture. Patent filed technology. Charcoal + Clay body and face wash, developed specifically for men's skin. Activates on skin, clinically proven to fight skin dryness better than any regular men's body wash. Easy to rinse. No. 1 dermatologist recommended brand. A boost of freshness that purifies skin. Please recycle. Did you know by reducing your shower by 2 minutes you can save an average of 40 gallons of water/week.