Jim Beam® Choice Bourbon Whiskey. Famous for quality. Master distiller's favorite. Beam formula - A standard since 1795. Kentucky straight bourbon whiskey. Aged 5 years. None genuine without James B. Beam's signature. Charcoal filtered. 80 Proof. 750 ml. Jim Beam choice is made from an old family recipe. It was one of the master distiller's favorites, and that's why we have called it "Jim Beam Choice."