32 Loads (This package contains 32 loads as measured to line 1 on the cap). 2X Concentrated, use less. Free of dyes & perfumes. Dermatologist recommended. 2X Concentrated - so you use 1/2 as much. Free & Gentle - No dyes, no perfumes, no worries. Free & Gentle is formulated to be gentle on fabrics. Contains no phosphate. Made in U.S.A.