No artificial flavors. 40% less fat than regular potato chips (Total fat content of regular potato chips is 10 g per 1 oz. Serving; total fat content of Lay's kettle cooked 40% less fat potato chips is 5 g per 1 oz. serving). Fresh taste of Lay's signature potatoes crafted with care. Take a moment to relax and unwind with Lay's kettle cooked chips. Our chips are kettle cooked in small batches, so you get the perfect crunch in every bite. With 40% less fat than regular potato chips, Lay's kettle cooked original chips are ready for your enjoyment. No preservatives. Guaranteed fresh until printed date or this snack's on us. fritolay.com. www.lays.com. Facebook. Find us on: Facebook.com/lays. Questions or comments? 1-800-352-4477/email or chat at fritolay.com. Until printed date or this snack's on us. Weekdays 9:00am to 4:30pm ct. Flavor Kitchen www.lays.com.