High intensity strength (Strength against damage vs. non-conditioning shampoo) & fullness. The biggest shampoo breakthrough in 30 years. According to Elle. Elle.com USA, June '17. Experience Pantene' extraordinary formula with unique Pro-V nutrient blends. Nutrient-rich lather. Effortless detangling. Lasting shine. The Full & Strong Pro-V formula preps by gently cleansing and provides a lightweight conditioned fullness. Questions? 1-800-945-7768 or visit www.pantene.com. Made in USA of US and/or imported ingredients.