New jar 30 more cups! (vs. previous 12 oz jar). 100% Pure coffee. Smooth & balanced. Grown Respectfully: Nescafe helps coffee producers and their families improve their livelihoods. We have distributed over 129 million high yield coffee plantlets to increase farmers' productivity. Using responsibly grown coffee beans, we carefully select and roast our unique blends for rich taste in every cup. Customize your cup! Add desired amount of coffee & hot water. Stir & enjoy! 6 fl oz/ 1 tsp; 8 fl oz/ 1 heaping tsp. Adjust to taste. For more information visit nescafeuse.com/sustainability. SmartLabel: Scan for more info. Good food. Good life. Nestle: Good to Connect www.nesfaceusa.com. Facebook.com/Nescafe.