Cruzan® Coconut Rum. Premium Cruzan rum from the island of St Croix, with natural coconut flavors. Rum with natural flavors. 1760 the legendary rum of St Croix. In 1760, a sugar mill began crushing cane at the current site of the Cruzan rum distillery on the island of St. Croix. Since the early 1800's, the Nelthropp family has lived on and been an integral part of this legendary island's rich history. For our flavored rums, we use only the finest natural ingredients. Continuing our proud tradition, we offer this distinctive selection of tropical rums, each with a natural fruit flavor. Enjoy Cruzan Responsibly™. www.cruzanrum.com.