You don't have to be tied down to just one look. With Clairol Natural Instincts, you can get commitment-free, semi-permanent hair color (lasts 28 washes). Made with coconut oil, aloe, and vitamins, Clairol Natural Instincts is clinically proven less damaging* than other hair dyes. So next time you color, try Clairol Natural Instincts hair color.*Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent Clairol Natural Instincts, 4BZ / 27A Double Espresso Dark Bronze Brown, Semi-Permanent Hair Color, 1 Kit Keep your look fresh with commitment-free semi-permanent color that lasts 28 washes The healthier way to radiant color with 0% ammonia (Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent); The #1 semi-permanent hair color (based on unit volume sold) Made with natural ingredients: coconut oil, aloe, and vitamins; Non-Permanent Hair Color