Provides dentist recommended benefits. ADA Accepted - American Dental Association. The ADA Council of Scientific Affairs' Acceptance of Crest Sensitivity Protection Maximum Strength Soothing Whitening Mint is based on its finding that the product is effective in helping to prevent and reduce tooth decay and to relieve sensitivity in otherwise normal teeth, when used as directed. Crest Sensitivity Maximum Strength Sensitivity Protection - With Regular Brushing: Fights cavities; Freshens breath; Builds increasing protection against painful sensitivity; Soothes the nerves in your teeth where dentin is exposed.