Pure flavor: Challenge® Unsalted Butter is 100% real cream butter. No salt. Nothing artificial. So you taste only the rich, natural sweet cream. And in cooking, Challenge® Unsalted Butter enhances the taste of each individual ingredient, without overpowering the delicate balance of flavors. Lower salt intake: The distinctive taste of Challenge® Unsalted Butter is a delicious way to reduce the intake of salt. The West's butter since 1911 From cows not treated with the growth hormone rbST* Real butter; Real difference; Kosher Dairy Real California milk; Grade AA butter; First quality