12 weeks of Bounce freshness (from wash until wear). Squeeze & sniff. HE compatible. Downy Unstopables go directly into washer to give a fresh scent boost. Safe for all colors, fabrics and loads. Great for active wear and towels. Bottled made from 25% or more post-consumer recycled plastic. Talk to Downy 1-800-688-Soft (7638) or visit us at www.downy.com/www.downy.ca.