Wells quality since 1913. Artificial flavor added. 50% less fat and 30% fewer calories as compared to average of national brands. Have more fun with ice cream! Blue Bunny is passionate about making meals more exciting with ice cream! That's why we are constantly added new recipes and video recipes to bluebunny.com. See first hand how easy it is to make tasty and eye-appealing entrees and treats with Blue Bunny products. You can watch outstanding chefs prepare delicious dishes and desserts with Blue Bunny ice cream and learn how to do it yourself! Check them out at bluebunny.com. www.bluebunny.com. Fat has been reduced from 7 g to 3.5 g per serving. Calories have been reduced from 160 to 110 per serving.