Naturally & artificially flavored. Space saving pantry pack. Measuring cup. Thick & hearty texture. Made with real blueberries. Everyone loves waking up to a hot, fresh muffin for breakfast. mmmMuffins gives you that same delicious muffin taste you crave in a healthy and nutritious 100% whole grain oatmeal. Our thick and hearty oatmeal is also a good source of fiber and omega-3, so it's better than good, it's good for you. Start your day off right with the indulgent taste of real muffin flavor in every bite - mmm. Start your day right. 30 grams of whole grains per serving Excellent source of antioxidant vitamins A & E. Good source of fiber. 3 grams of soluble fiber from whole grain oat foods, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This product has 1 gram per serving. We all deserve better. Better Nutrition: Made with 100% whole grain oats. A good source of ALA omega-3 (Contains 220 mg of ALA omega-3 per serving, which is 14% of the 1.6 g daily value for ALA). Naturally cholesterol free and 0 g trans fat. Better Convenience: New measuring cup pouch. Space saving pantry pack carton. A Better Planet: Less consumer packaging waste (Based on the net weight of empty consumer packaging of comparable size packages) than the other brands. 100% recyclable carton please recycle. Better choice.