Luzianne Coffee & Chicory. Luzianne is a natural high yield coffee. We don't puff or concentrate Luzianne to extend its flavor. Instead, we give Luzianne extra flavor by enriching it with chicory. Like coffee, chicory is a totally natural product that is used in many European coffee blends to add extra flavor to coffee. Chicory also removes the bitterness that is often a problem with ordinary coffee. As a result, you can get twice as many cups from Luzianne, naturally. Makes twice as many cups. For all coffee makers. Unconditionally guaranteed.