We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings—more toasty than roasty—it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's light and lively with a soft sweetness. We source 100% arabica beans when crafting our coffee. Each coffee bean requires a unique balance of temperature and time to reach its individual peak of aroma, acidity, body and flavor. The Starbucks Difference: What is the Starbucks difference? It's our commitment to create a long-term supply of high-quality, gourmet coffee and positively impact the lives and livelihoods of coffee farmers and their communities. Starbucks, in pursuit of premium quality coffee​, harmoniously sources beans from more than 30 coffee-producing countries located within the "Coffee Belt." As a result, we have instituted our own set of comprehensive guidelines to help ensure the coffee we buy is ethically grown and responsibly traded. Nestlé uses Starbucks trademarks under license.