Sweetened puffed wheat cereal. Good source of 11vitamins and minerals. Great honey flavor. So Nutritious? Golden Puffs contain the goodness of 11 essential vitamins and minerals. They're also naturally cholesterol and fat free. A wholesome snack or meal for any time of day. We set out to create a lower cost, great tasting cereal that competes with more expensive brands. Stay fresh longer? Our Pour Fresh resealable bag keeps your cereal fresh longer than a box. Plus, our bags are convenient and they create less waste! Cost less than the leading box brands? Ounce for ounce, Malt-O-Meal cereals cost less than the leading box brands, but taste just as good. We save by limiting packaging and advertising costs, and pass those savings on to you! Malt-O-Meal means more!