Sweetened whole wheat and rice cereal with cinnamon. Good source of calcium. Taste so good? We start with whole wheat and rice, then sweeten it with sugar and cinnamon. Our Crisp Crunch Technology bakes it to crisp perfection. So nutritious? Cinnamon Toasters are made with the goodness of 12 essential vitamins and minerals. They are also naturally cholesterol free. We set out to create a lower cost, great tasting cereal that competes with more expensive brands. Stay fresh longer?: Our Pour Fresh resealable bag keeps your cereal fresh longer than a box. Plus, our bags are convenient and they create less waste! Ounce for ounce, Malt-O-Meal cereals cost less than the leading box brands, but taste just as good. We save by limiting packaging and advertising costs, and pass those savings on to you. Malt-O-Meal means more. Made in USA.