12 weeks of freshness (From wash until wear). Squeeze & sniff. HE compatible. Safe for all colors, fabrics and loads. Great for active wear and towels. www.downy.com. www.downy.ca. SmartLabel: Scan with SmartLabel app for more info. For more ingredients information visit www.downy.com. Talk to Downy 1-800-688-Soft (7638) or visit us at www.downy.com. Bottle made from 25% or more post-consumer recycled plastic.