Arm & Hammer Detergent, 2X Concentrated, Free of Perfumes and Dyes

100 loads (based on medium loads when measured as directed). Dermatologist tested for sensitive skin. 50% more ounces (vs. 100 oz detergents). The standard of purity. For all machine including HE. 2x concentrated vs non-concentrated ingredients. Questions? Ingredients? 1-800-617-4220 or visit www.churchdwight.com. Contains no phosphates. Recyclable.