Ruffles® Brand Queso Cheese Potato Chips. Artificially flavored. Guaranteed fresh until printed date. Sabritas® Dile Holaa. Questions or comments Freshness guaranteed until printed date or this snack's on us. Call 1-800-352-4477. During weekdays from 9:00am to 4:30pm central time. 2009 Frito-Lay North America, Inc.