Natural flavor with other natural flavor. 75% more filling than Ritz Crackerfuls Classic Cheddar. Made with real cheese. 6 g whole grain per serving (Ritz Crackerfuls Colossal Cheddar Filled Crackers contain 6 g of whole grain per 35 g serving. Nutritionists recommend eating 3 or more whole grain foods per day [about 16 g whole grain per serving or at least 48 g per day].). Same great taste. Individually wrapped. Carton made from 100% recycled paperboard. Minimum 35% post-consumer content.