Smooth & creamy. 30% less fat vs the average of the leading milk chocolates. Hershey's Simple Pleasures combines quality ingredients, including dry-roasted cocoa beans, brown sugar and pure milk to create a velvety-smooth chocolate outside and a rich, creamy center. It's an indulgent, melt-in-your-mouth chocolate experience with a bonus of 30% less fat than the average of the leading milk chocolates (8 g of fat per 42 g servings vs 13 g in the average of the leading milk chocolates). Hershey's Simple Pleasures gives you a whole new way to enjoy the chocolate you love. It's that simple. Visit us at www.hersheys.com. Mfd. in Mexico.