Lay's® Brand Applewood Smoked BBQ Kettle Cooked Flavored Potato Chips. 40% less fat than regular potato chips*. Fresh taste of Lay's signature potatoes. Crafted With Care™. 40% less fat than regular potato chips*. Total fat content of regular potato chips is 10g per 1 oz serving: total fat content of Lay's® Kettle Cooked 40% less fat potato chips is 6g per 1 oz serving. Deliciously indulgent. Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Applewood Smoked BBQ flavor. An inspired blend of ingredients creates a bold balance of applewood smoke and molasses - sweetened BBQ - all with 40% less fat than regular potato chips. We start with Lay's® Signature Potatoes, sliced nice and thick. Kettle cook' em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's® Kettle Cooked Potato Chips - perfect for sharing and Crafted With Care™. No artificial flavors. No preservatives. Frito-Lay® Flavor Kitchen®. www.lays.com. Visit our website @ fritolay.com. ©2010 Frito-Lay North America, Inc.