With fleximax volumizers. Used by professionals. Our Philosophy: From our origins in salons in 1948, Tresemme has been driven by a simple truth: every woman deserves to look & feel fabulous, like they've just stepped out of the salon. The expert selection range has been specially formulated with advanced technology. Selected by our top stylists, the products deliver salon-quality results, giving you the power to be the expert of your own style. Professional. At your fingertips. Why use the Beauty-Full Volume Reverse System? Using conditioner after you shampoo can weigh hair down. That's why Tresemme's game changing Beauty-Full Volume regimen starts with a pre-wash conditioner instead. Use it before washing with the shampoo and your hair will feel soft and silky - but still have beautiful bounce. The shampoo, formulated with fleximax volumizers, helps control static, infusing your hair with volume and leaving it perfectly prepped for styling. For more salon secrets from our stylists, visit tresemme.com. Unilever. Questions? Comments? Contact us at 1-888-497-7054 or at www.Tresemme.com or at www.tresemme.com.