Dentist recommended (Dentists recommend brushing each row for 60 seconds). Kids comply with Firefly! Flashing timer. Try me. Suction cup. Push to flash. 60 second timer. FireFly toothbrushes are designed to increase brushing compliance in children, helping create good oral care habits at an early age. Light flashes for 60 seconds, the dentist recommended time for proper cleaning of each row of teeth. Kids should brush top row of teeth until the light stops flashing. Repeat for bottom row of teeth. Brush twice per day. Batteries included. When light no longer flashes, it is time to change your brush (Approx. 3 months). CE listed. www.drfresh.com. www.drfresh.co.uk. www.FireFlyToothbrush.com. www.angrybirds.com.