Fluoride toothpaste for anticavity, antigingivitis and sensitive teeth. Gum and sensitivity. All day protection (With twice daily brushing). Starts working on sensitivity immediately (Starts working immediately by blocking tubulets. Apply full brush head of paste. First brush sensitive areas for 30 seconds and finish brushing the rest of the mouth thoroughly) for relief within days. Refreshing Sensitivity Relief: Creates a shield of protection against food/drink for sensitivity relief within days. Clinically Proven Healthier Gums: Neutralizes harmful plaque bacteria at the gum line to bring gums back to health. Instashield (Starts working immediately by blocking tubulets. Apply full brush head of paste. First brush sensitive areas for 30 seconds and finish brushing the rest of the mouth thoroughly) formula. ADA Accepted: American Dental Association. Helps prevent cavities. Helps prevent plaque. Helps prevent gingivitis. Helps reduce tooth sensitivity. Helps prevent or reduce enamel erosion from dietary acids. www.crest.com. www.pg.com. Other information: Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist. This Crest is specially formulated to help prevent staining. See your dentist regularly.