Improved moisturization. Soothes and comforts with botanicals. Lasts 24 hours. Fights the cycle of dryness. Moisturizes to heal and protect skin from dryness like more expensive brands. This light moisturizer with natural aloe and soothing cucumber is perfect for soothing after-sun dry skin or for anytime moisturization. Never greasy formula absorbs quickly and easily into skin. Rich emollients penetrate deeply to restore skin's vital natural moisture. Made in USA.