Fluoride-free. 99% earth sourced. Made with coconut oil; aloe vera juice; chamomile extract; witch hazel water. New. Since 1959. Perk up your smile with the simple wholesomeness of coconut oil. Made with only the most essential ingredients from the earth, our Simply Coconut Soothing Toothpaste harmoniously combines coconut oil with calming chamomile extract, aloe vera juice and witch hazel water to give your teeth a comfortably beautiful sparkle. Plus, the refreshing coconut chamomile taste leaves your breath fully fresh and clean. It's your time to smile and shine. The Jason Simply Coconut toothpaste promise: no fluoride; no SLS; no parabens; no artificial sweeteners; no saccharin; no propylene glycol; no gluten. Cruelty free. Questions or comments? Call 1 (877) Jason-01 or visit www.jason-personalcare.com. Product of USA.