Advanced formula Plax is patented and clinically proven to remove more plaque than brushing alone. Plaque build up can lead to dull looking teeth, bad breath and an unpleasant film in your mouth. Pleaseat tasting Plax helps loosen and detach plaque. Plax can help you achieve a cleaner, brighter smile and fresher feeling teeth. Rinse before brushing. The refreshing way to remove more plaque than brushing alone.