America's No. 1 pretzel. Since 1917, Rold Gold has prided itself on baking authentic, great tasting pretzels. We make our pretzels by taking simple quality ingredients and baking them with old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel. During the many years since we baked our first pretzel, Rold Gold has won over pretzel eaters from coast to coast. We are proud to be America's No. 1 selling pretzel and look forward to continuing our tradition of baking your favorite pretzels. Try our classic hard sourdough pretzels. They're made in the heart of the Pennsylvania Dutch country where they're individually twisted and baked according to an age old recipe.