52 loads (Contains 52 loads as measured to bar 2 on cap). Febreze freshness. Bonus! More loads! (Sold vs. 92 oz). More loads! (Sold vs. 69 oz, vs. 92 oz, vs. 138 oz). Cleans. Freshens. Whitens. Brightens. Plus more long-lasting freshness (vs Base Tide). Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com; www.tide.ca.